Citizens not informed about biodiversity loss: study

Many Europeans do not understand what is meant by biodiversity and do not feel well informed about biodiversity loss, according to a Eurobarometer survey published by the European Commission. Only 38% of Europeans know the meaning of the term, although another 28% have heard of it but do not know its meaning, according to the findings. A majority feel that biodiversity loss is a serious issue, although they do not think they will be personally affected by the decline, with only 17% of respondents agreeing that they are already touched by it.

The Commission has therefore decided to launch a campaign aimed at informing the public about the loss of biodiversity in the EU. The EU-wide campaign, which coincides with the UN’s designation of 2010 as the Year of Biodiversity, aims to raise awareness through a website, a video clip, PR actions, street art and media.

The Eurobarometer report on biodiversity loss can be found here: http://ec.europa.eu/public_opinion/index_en.htm

Council conclusions on biodiversity loss can be found here:
http://register.consilium.europa.eu/pdf/en/10/st07/st07536.en10.pdf